NOW HIRING · CFO · See the role · OR become one at simcfo.com →
Athlete mid-motion
Est. 1988 · Redlands, California

No sweat.
Just style.

Forty years of sportswear built on a single stubborn belief — that you can look good soaking wet. From Barry Numa's garage in 1988 to 14,000 employees across four continents, we've dressed the athletic, the aspirational, and the occasionally delusional.

Shop the Line Our Story
40 yrs
Dressing Athletes
14,000
Employees Worldwide
52
Countries Served
230M+
Units Shipped Since '88
Barry Numa, founder
Our Founder · 1953–2021

A sweatband.
A garage.
A dynasty.

Barry Numa was a high-school gym teacher who got tired of looking "like a drowned rat after basketball." So in 1988 he sewed a sweatband that actually worked, and the rest became a four-billion-dollar habit.

Barry passed in 2021 in a now-infamous cliffside jog — his own sweatband, ironically, obstructed his vision. We honor him daily by continuing to over-engineer terry cloth.

Read the full history →
01 · The House of Numa

Four divisions.
One wardrobe.

We sell sneakers. We sell shirts. We sell a very specific sweatband that hasn't changed in four decades. It's a system.

01 / Sneakers

Footwear Division

NumaStep cross-trainers. NumaConnect smart sneakers. The shoes that got one reviewer to call us "as comfortable as stepping on a Lego" — and then we fixed it.

  • NumaStep Cross-Trainers
  • NumaConnect Smart Sneakers
Explore →
02 / Americas Apparel

Performance Wear

The NumaFlex line of yoga-pajamas-disguised-as-athletic-wear. NumaTrack shirts that read your heart rate. And the original Signature Sweatbands.

  • NumaFlex Athletic Line
  • NumaTrack Smart Shirts
  • Signature Sweatbands
Explore →
03 / EMEA

Global Apparel

The Cannon Collection, worn by Carlos "The Cannon" Fernandez on three continents. ClimateControl jackets with actual built-in fans. Yes, really.

  • Cannon Soccer Gear
  • ClimateControl Jackets
  • Signature Sweatbands (EU)
Explore →
04 / Manufacturing

Made in America

Three and a half thousand people in Numa-owned plants. The business case is a mess. The pride is not. We're working on it.

  • Cut & Sew · Detroit, MI
  • Knit & Weave · Greenville, SC
  • Footwear · Portland, OR
Meet the team →
02 · What's moving this quarter

Featured product lines.

Six core lines, four divisions, one slightly over-ambitious wardrobe. Here's what's flying off shelves.

The Original Signature Sweatband
Americas · Apparel

Signature Sweatband

The product that started it all. 33 million units sold in 2027 alone. Still the same pattern Barry cut in his garage.

$18 Shop the line →
Smart NumaConnect Smart Sneakers
Sneakers Division

NumaConnect

Tracks steps, pace, route, and — if the firmware is cooperating — your actual location on the planet.

$156 Shop →
Tech ClimateControl Jacket
EMEA · Apparel

ClimateControl Jacket

Fan-ventilated performance shell. Keeps you at 72°F regardless of what the atmosphere is doing.

$120 Shop →
Cannon Collection Cannon Collection soccer boots
EMEA · Apparel

Cannon Collection

Signed with Carlos "The Cannon" Fernandez in 2010. The only reason anyone in Madrid knows who we are.

$62 Shop →
View every product line →
Heritage
"I was sick of looking like a drowned rat after basketball. So I made a sweatband that could keep up with me." Barry Numa · Founder · 1988

Five eras. One brand.

From hand-cut terry cloth in a suburban garage, to basketball MVPs, to smart shirts that almost always work — the Numa story runs through four decades of athletic culture.

Read the 40-year story →
Opportunity · Executive Team

Chief Financial Officer · Wanted

With new CEO Diana Curry charting a comeback, Numa is looking for a CFO who can steady a global sportswear business across four divisions and 52 countries. Comfortable with supply-chain whiplash, five-year EBITDA targets, and the occasional existential press release. The desk is already cleared.

Not ready for the real thing? Run Numa's books in the simulator at simcfo.com →

View the role → Get SimCFO →
Also available · as a simulator

Run Numa for real.
Or run it in SimCFO.

Before we hand you the actual P&L, try it in a browser. SimCFO is a CFO simulator built on this exact company — same divisions, same products, same Diana breathing down your neck about Q4. You'll close books, pick capex, negotiate with suppliers, and face the board. No relocation required.

Get SimCFO → Or apply for the real role
Diana Curry — your SimCFO boss